| Autor institucional : | ILO, OIT |
| Autor/Autores: | Miguel Solana and Alice Merry |
| Fecha de publicación: | 2013 |
| Alcance geográfico: | Nacional |
| Publicado en: | Internacional |
| Descargar: | Descargar PDF |
| Resumen: | In 2012 Aseguradora Rural registered the first approved health microinsurance product in Guatemala, sold through its partner, a large, trusted bank network. It has been able to leverage clients’ trust in the bank to grow quickly. Now it is tackling the challenge of ensuring understanding and use of the product on an equally large scale. |
